WIPO video highlights innovative collective rights management solutions to address dynamic user needs

A retrospective video of WIPO’s “Global Digital Content Market” 2016 Conference was warmly received at the recent WIPO General Assembly in Geneva. In a varied presentation of new responses to the digital challenge, the conference also featured how collective rights management meet dynamic user demands for access to copyright works. Commenting from the Digital Architecture Panel, Tracey Armstrong, CEO of Copyright Clearance Center (CCC) and IFRRO Board Member, said that the Learning Field initiative by the Australian RRO Copyright Agency, in which text book publishers collaborate to bring content direct to the students’ laptops via single platform – Learning Field was a good example of how CMOs work to develop innovative solutions and that a number of CMOs were launching similar schemes around the world. 

Click here for GDCM video
Click here for the Learning Field initiative