ZARRSO, the Zambian RRO, has launched a campaign to prevent the spread of the deadly virus in the country. The ZARRSO-led campaign, in Bemba language
While content creators have been hard-hit by the health crisis, creating deep distress across the cultural sector, the local authors and publishers of Zambia are using their skills and talent to prevent the virus from spreading.
Under the leadership of their collective organisation, ZARRSO, and its CEO Ruth Simujayangombe, they have worked with the Ministry of Health of Zambia to develop posters and broadcasts in indigenous languages. The posters and broadcasts will be used in remote parts of the country to communicate health messages about the coronavirus.
Thanks to the local writers, who translated the messages, and to the publishers who generously agreed to print and disseminate the posters, the campaign will reach the most remote parts of the country. The messages have been translated into seven local languages: Bemba, Chewa/Nyanja, Lozi, Tonga, Kaonde, Lunda, and Luvale.