Javier Corrales, Director General of CEDRO, IFRRO’s RRO member in Spain, announced recently that the CMO and Huawei Technologies, the Chinese multinational technology company, had reached an agreement. This agreement follows those signed with Upday and Squid for the aggregation of fragments of digital content in 2019 and 2018 respectively.
The new arrangement between CEDRO and Huawei demonstrates that collective licensing is an effective manner of managing the use of fragments of digital content and could provide a solution for the implementation of article 15 of the Directive on Copyright in the Digital Single Market. Article 15 aims at giving newspapers more direct control and re-use of their content, which involves some Internet services like news aggregators.
A conclusion of a virtual event organised by CEDRO and AMI (Information Media Association) during July, was a recommendation by French press editors for collective management to negotiate with digital platforms.